3 Motivi per cui è importante l’illuminazione a LED negli espositori alimentari
MIGLIORAMENTO VISIVO
DEI PRODOTTI ESPOSTI
Anche l’occhio vuole la sua parte…
L’aspetto esteriore, che sia di un oggetto in vetrina o di un cibo all’interno dell’espositore, inficia sulla prima impressione che il cliente ha, diventando quindi il primo strumento di valutazione per capire se vuole comprare o meno quell’articolo.
E’ fondamentale riuscire a fare una buona prima impressione attirando l’attenzione del cliente con un’esposizione del prodotto accattivante.
I Clienti di supermercati e negozi sono infatti maggiormente attratti dalla merce ben valorizzata dall’illuminazione che proviene dagli espositori.
Un’illuminazione corretta può fare la differenza tra un’esposizione accattivante e una mediocre, riflettendosi inevitabilmente sulle vendite della merce esposta.
TUTELA QUALITA' E DURATA
DEI PRODOTTI ESPOSTI
L’espositore refrigerato deve mantenere il cibo inalterato e il più a lungo possibile.
Per ottenere ciò negli espositori si utilizzano dispositivi per il controllo della temperatura e dell’umidità che però non risolvono completamente il problema di essiccamento dell’alimento fresco.
Da studi eseguiti è emerso che la degenerazione del prodotto è correlata agli effetti dannosi delle radiazioni luminose, ovvero dell’illuminazione.
Ciò avviene perchè producono numerosi tipi di radiazioni che possono danneggiare alcuni prodotti.
Infatti i raggi ultravioletti e infrarossi sono da tempo correlati all’essiccamento esterno e al surriscaldamento interno del prodotto.
Più Recentemente, i ricercatori hanno scoperto che alcune parti dello spettro visibile, soprattutto quelle sollecitate dall’illuminazione fluorescente, possono avere effetti dannosi su alcuni prodotti freschi come la carne, la cui carica batterica è un problema ricorrente.
Le lampade a Led contribuiscono a ridurre le tre tipologie di radiazioni nocive.
Tutto questo si traduce in una maggior durata del cibo esposto.
I 3 MOTIVI PER CUI L'ILLUMINAZIONE A LED
E' IMPORTANTE NEGLI ESPOSITORI ALIMENTARI
- Utilizzano Led ad alta definizione di colore e sono progettati per ottenere un abbagliamento ridotto.
- Hanno una classificazione di Indice cromatico più elevata tra tutte quelle esistenti sul mercato.
- Mostrano i colori originali della merce esposta senza alterazioni cromatiche
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